[Jason]

BIMMERPOST NEWS

BMW of North America Reports Q3 2021 U.S. Sales Results.

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Q3 2021 BMW Brand Sales Rise 8.7% vs Q3 2020.
Year-to-Date BMW Brand Sales Up 35.4% vs 2020.

Woodcliff Lake, NJ – October 1, 2021… BMW of North America today reported Q3 2021 sales of 75,619 BMW vehicles in the U.S., an 8.7% increase compared to the same period last year. Year-to-date, BMW brand sales total 243,613 vehicles, an increase of 35.4% increase over the first three quarters of 2020.

The company also reported Q3 2021 sales of 6,445 MINI vehicles in the U.S., a 28.9% decrease compared to the time last period year. Year-to-date, MINI sales total 22,070, an increase of 12.7% over the first three quarters of 2020.

BMW’s U.S. manufacturing operations in Spartanburg, South Carolina continue to play a pivotal role in the company’s success through the first three quarters. The plant produces both the BMW X3 and BMW X5, the two best-selling BMW vehicles in the U.S., as well as the BMW X4, BMW X6 and BMW X7.

“It has been a challenging year, but our dealers have done an incredible job managing through it, and driving success for our business,” said Sebastian Mackensen, president and CEO, BMW of North America. “We anticipate strong consumer demand through the remainder of the year and are managing inventory levels closely to continue our positive sales momentum.”

BMW Certified Pre-Owned Vehicles.
BMW reported Q3 2021 certified pre-owned vehicle sales of 26,048, an 8.7% decrease from the same quarter a year ago. Year-to-date, BMW certified pre-owned vehicle sales total 86,563, a 4.6% increase over the first three quarters of 2020.

MINI Certified Pre-Owned Vehicles.
MINI reported Q3 2021 certified pre-owned vehicle sales of 2,691, a decrease of 0.3% from the same quarter a year ago. Year-to-date, MINI certified pre-owned vehicle sales total 8,802, a 20.3% increase over the first three quarters of 2020.

*The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q3 2021 figures occurred between July 1, 2021 and September 30, 2021.

[stein_325i]

I am shocked that there are still brand new 6-Series somehow for sale.

[640ijims]

Reported for close out allowances and still hangin arround

[MrOhnoez]

Originally Posted by stein_325i

I am shocked that there are still brand new 6-Series somehow for sale.

Id guess some leftover 6 series GTs.

[stein_325i]

Originally Posted by MrOhnoez

Id guess some leftover 6 series GTs.

Oh yeah, I forgot that those ugly ducklings existed for a while

[M3WC]

Vehicles shortages have finally shown, looks like inventories are depleted.

Q2
2020 - 56,245
2021 - 105,901
+88% YOY

Q3
2020 - 78,634
2021 - 82,064
+4.4% YOY

[stein_325i]

Originally Posted by M3WC

Vehicles shortages have finally shown, looks like inventories are depleted.

Q2
2020 - 56,245
2021 - 105,901
+88% YOY

Q3
2020 - 78,634
2021 - 82,064
+4.4% YOY

Yep, BMW was smart to stockpile their chips early which had their dealer lots filled more than both Audi and Benz for a while but now, its pretty much dead regardless of brand.

If you want a new car, its pretty much order to your specifications and wait, otherwise you have the choice of only a small amount of cars per dealer to which you could probably count on one hand!

[TheBingoBalls]

Has anyone had their order changed? Mercedes seems to have amended a lot of orders and giving our credits for things like augmented navigation. I think BMW has handled the shortage the best of the 3 with regards to fulfilling orders without amendments.

[walmark]

Originally Posted by TheBingoBalls

Has anyone had their order changed? Mercedes seems to have amended a lot of orders and giving our credits for things like augmented navigation. I think BMW has handled the shortage the best of the 3 with regards to fulfilling orders without amendments.

There are a couple of threads on the M5 forums about options being removed even after the order was placed. Bowers & Wilkins audio option seems to be the last one that disappeared from build website and some orders:

Bowers Gone from Build Tool https://f90.bimmerpost.com/forums/sh....php?t=1856144

[MrOhnoez]

Originally Posted by stein_325i

Oh yeah, I forgot that those ugly ducklings existed for a while

I'm sorry for reminding you of it lol.

[InsideMan]

Originally Posted by stein_325i

I am shocked that there are still brand new 6-Series somehow for sale.

Look man, I know you are calling me for a reason. I've got the only new white 640GT in the country. That both a good thing and a bad thing. Please don't rip my face off.

[mjr24]

Or maybe this article shows that BMW is full of sh*t and there is no "vehicle storage" as they have hyped up (AKA you are a sucker if you pay MSRP or anywhere close).

Kind of like what Rolex is doing....not really a shortage there, either.

[TractionControlDelete]

Brutal for Mini. I love my 2004 Mini and am really surprised to see that fall off as I'm assuming the driving experience would've only gotten better after all the development through the years

[Giom]

Somebody in this forum told me the other day that the 4 Series isn't selling... well, not according to these figures.

It seems my prediction was right. Despite the super hyped efforts of some to bully BMW into changing their ways, most normal people love what BMW is doing and the 4 Series sales clearly proves it.

[kyrix1st]

Appears the number is heavily aided by the new M3/M4 launch in 2021. Models other than 3 and 4 series are not doing that well in passenger cars.

Originally Posted by Giom

Somebody in this forum told me the other day that the 4 Series isn't selling... well, not according to these figures.

It seems my prediction was right. Despite the super hyped efforts of some to bully BMW into changing their ways, most normal people love what BMW is doing and the 4 Series sales clearly proves it.

[alep85]

Originally Posted by Giom

Somebody in this forum told me the other day that the 4 Series isn't selling... well, not according to these figures.

It seems my prediction was right. Despite the super hyped efforts of some to bully BMW into changing their ways, most normal people love what BMW is doing and the 4 Series sales clearly proves it.

The increase still puts it far behind the 3 and 5 series, and like another poster said is mostly propped up by M4 sales.

Hell, even the more niche older 2 series is nearly beating it.

I wouldn't call that a huge win at all.

[EXE46]

Originally Posted by mjr24

Or maybe this article shows that BMW is full of sh*t and there is no "vehicle storage" as they have hyped up (AKA you are a sucker if you pay MSRP or anywhere close).

Kind of like what Rolex is doing....not really a shortage there, either.

At my local dealer for service right now and the parking lot and showroom are empty. This place use to be overflowing with cars. The shortage issue is real, my jaw dropped when I rolled in this morning.

[Cortexiphan]

Everything with big grills is a success

[Cortexiphan]

Originally Posted by alep85

The increase still puts it far behind the 3 and 5 series, and like another poster said is mostly propped up by M4 sales.

Hell, even the more niche older 2 series is nearly beating it.

I wouldn't call that a huge win at all.

It’s a huge win, considering gran coupe which is the bigger seller isn’t even out yet.

[bmwdrive]

I'm struggling to understand how sales are up when inventories at dealers are so low and prices are so high. I guess there must have been pent up demand. What happens in Q4? Sales go up again?

[unfoundnemo]

Originally Posted by Giom

Somebody in this forum told me the other day that the 4 Series isn't selling... well, not according to these figures.

It seems my prediction was right. Despite the super hyped efforts of some to bully BMW into changing their ways, most normal people love what BMW is doing and the 4 Series sales clearly proves it.

Agreed, but timing also plays in seeing the 2020 reduced there since the G22 4 series order/pricing guides didn't go out until Q3 2020. I think deliveries were occurring in Q4. So you're likely looking at the people that slurped up the last of the 2020 models, convertibles, etc. in Q3.

[unfoundnemo]

Originally Posted by stein_325i

Yep, BMW was smart to stockpile their chips early which had their dealer lots filled more than both Audi and Benz for a while but now, its pretty much dead regardless of brand.

If you want a new car, its pretty much order to your specifications and wait, otherwise you have the choice of only a small amount of cars per dealer to which you could probably count on one hand!

Literally just 2 cars at my local dealer. Surprised nobody slurped them up yet as they're somewhat desirable... at least those after a coupe. X4 M40i and a G82 Comp xDrive in Toronto/Silverstone. The X4 has been there for a while, they must've just gotten in the M4.