BMW Most Valuable Global Car Brand

STi2Three35i · 05-01-2010, 12:35 AM

BMW replaces Toyota as most valuable global car brand

According to a report by Automotive News quoting a survey compiled by the market research company Millward Brown, BMW Group has overtaken Toyota as the world’s most valuable automotive brand.

Compared to 2009 ranking, BMW brand’s brand value declined 9 percent to just over $21.8 billion, according to the study. Toyota’s brand value dropped 27 percent to just under $21.8 billion due to the automaker’s massive recall campaign just a few months back.

According to the same survey, Ford and Volkswagen AG improved their brand value. Ford boosted its brand value by 19 percent to $7 billion while Volkswagen increased its brand value by 20 percent to just under $7 billion. The VW-owned premium brand Audi, improved 2 percent to $3.6 billion.
“Both carmakers are viewed as trustworthy brands with style, global distribution, German engineering and lower prices than prestige makes such as BMW and Mercedes,” Millward Brown said in a statement.

BMW’s classic competitor Mercedes-Benz was ranked the world’s No. 4 most valuable brand according to the study, shy of the third-placed held by Honda. Mercedes saw its brand value decline 11 percent to $13.7 billion. Porsche’s brand value fell 31 percent to $12 billion.

Worthy brands
World’s most valuable car brands in $ billion; rank in top 100
1. BMW $21.82– (25)
2. Toyota $21.77 — (26)
3. Honda $14.30 — (46)
4. Mercedes $13.74 — (53)
5. Porsche $12.02 — (65)
6. Nissan $8.61 — (86)
7. Ford $7.04 — *
8. VW $6.99 –
9. Audi $3.62 –
10. Renault $3.26 –

smack · 05-01-2010, 03:20 AM

Fucken A right!!!!

aniv · 05-01-2010, 05:25 AM

Awesome!! Good for BMW.

onefastman · 05-01-2010, 06:38 AM

Nice

Verbiage · 05-01-2010, 06:41 AM

Quote:

Originally Posted by STi2Three35i

BMW replaces Toyota as most valuable global car brand

According to a report by Automotive News quoting a survey compiled by the market research company Millward Brown, BMW Group has overtaken Toyota as the world’s most valuable automotive brand.

Compared to 2009 ranking, BMW brand’s brand value declined 9 percent to just over $21.8 billion, according to the study. Toyota’s brand value dropped 27 percent to just under $21.8 billion due to the automaker’s massive recall campaign just a few months back.

According to the same survey, Ford and Volkswagen AG improved their brand value. Ford boosted its brand value by 19 percent to $7 billion while Volkswagen increased its brand value by 20 percent to just under $7 billion. The VW-owned premium brand Audi, improved 2 percent to $3.6 billion.
“Both carmakers are viewed as trustworthy brands with style, global distribution, German engineering and lower prices than prestige makes such as BMW and Mercedes,” Millward Brown said in a statement.

BMW’s classic competitor Mercedes-Benz was ranked the world’s No. 4 most valuable brand according to the study, shy of the third-placed held by Honda. Mercedes saw its brand value decline 11 percent to $13.7 billion. Porsche’s brand value fell 31 percent to $12 billion.

Worthy brands
World’s most valuable car brands in $ billion; rank in top 100
1. BMW $21.82– (25)
2. Toyota $21.77 — (26)
3. Honda $14.30 — (46)
4. Mercedes $13.74 — (53)
5. Porsche $12.02 — (65)
6. Nissan $8.61 — (86)
7. Ford $7.04 — *
8. VW $6.99 –
9. Audi $3.62 –
10. Renault $3.26 –

Of course, I didn't need this to confirm that. Well, the BMW part, anyway

I am surprised that Audi placed this low, though.

Saintor · 05-01-2010, 07:05 AM

I wouldn't give it too much credibility.

One of the most important element to determine a company's value, are the average profits. S&P 500 company values are 21-22x the profits + potential. It is a simple math.... is BMW doing so much profit compared to Honda? I don't think so.

John 070 · 05-01-2010, 07:08 AM

Isn't Millward Brown an elementary school in NY? Just kidding, it's the old saying about Madison Ave. They could definitely put a positive spin on the N54 HPFP if paid enough.

A part of BMW's success is in fact due to image. Just look at how difficult it is to get a new model when it first comes out (wait 8 wks. and only a couple thousand discount), then by the 3rd year after introduction the dealers' lots are filled with the said model and the discount is 5k + incentives AND financing.

Verbiage · 05-01-2010, 07:58 AM

Quote:

Originally Posted by John 070

A part of BMW's success is in fact due to image. Just look at how difficult it is to get a new model when it first comes out (wait 8 wks. and only a couple thousand discount), then by the 3rd year after introduction the dealers' lots are filled with the said model and the discount is 5k + incentives AND financing.

Exclusivity ftw.

Jonny550 · 05-01-2010, 11:20 AM

My brother was telling me something about this yesterday i guess his words were right.

Verbiage · 05-01-2010, 12:45 PM

Quote:

Originally Posted by sf_loft

BMW is ranked 25th overall amongst all brands not just automotive but down 9%. The reason for this is its long reputation as a status symbol, similar to Mercedes which is down 11%. Porsche is down 31% after it got acquired by VW (up 20%).

Here's the article that summarizes it and you can download the full PDF report:
http://www.social-brand-value.com/20...l-brands-2010/

More reason for BMW drivers to feel empowered. Just what we need!

Yessir

Brey335i · 05-01-2010, 02:24 PM

Didn't see Lamborghini or Ferrari anywhere on that list.... BAM!!!

This automatically means that 335i > 458 Italia

Verbiage · 05-01-2010, 06:58 PM

Quote:

Originally Posted by Brey335i

Didn't see Lamborghini or Ferrari anywhere on that list.... BAM!!!

This automatically means that 335i > 458 Italia

LOL. Well Porsche was on there, and I'd sure as hell own one of those before a Lamborghini or Ferrari.

Dan in PA · 05-01-2010, 07:05 PM

Quote:

Originally Posted by Bavarian III

LOL. Well Porsche was on there, and I'd sure as hell own one of those before a Lamborghini or Ferrari.

Verbiage · 05-01-2010, 07:20 PM

Quote:

Originally Posted by Dan in PA

Subtlety ftw. I don't need a flock of kids around my car when I get back to it after leaving the mall with camera phones.

Dan in PA · 05-01-2010, 07:23 PM

Quote:

Originally Posted by Bavarian III

Subtlety ftw. I don't need a flock of kids around my car when I get back to it after leaving the mall with camera phones.

Verbiage · 05-01-2010, 07:33 PM

Quote:

Originally Posted by Dan in PA

Okay Dan.

Dan in PA · 05-01-2010, 07:38 PM

Quote:

Originally Posted by Bavarian III

Okay Dan.

Verbiage · 05-01-2010, 07:42 PM

Quote:

Originally Posted by Dan in PA

Waiting for me to give in, eh? I see you.

Dan in PA · 05-01-2010, 07:47 PM

Quote:

Originally Posted by Bavarian III

I see you.

fdriller9 · 05-01-2010, 08:19 PM

Hey Dan your avatar looks good. I wonder who did that for you. lol The color came out perfect.

Dan in PA · 05-01-2010, 08:39 PM

Quote:

Originally Posted by *********

Hey Dan your avatar looks good. I wonder who did that for you. lol The color came out perfect.

Haha thanks man, I added the red eyes and pupils in.

Verbiage · 05-01-2010, 08:43 PM

LOL.

05-01-2010, 12:35 AM	#1
STi2Three35i Second Lieutenant 53 Rep 264 Posts Drives: 2008 335i Coupe-J.Black/C.Red Join Date: Jun 2007 Location: Philly Burbs - Main Line iTrader: (0)	BMW Most Valuable Global Car Brand BMW replaces Toyota as most valuable global car brand According to a report by Automotive News quoting a survey compiled by the market research company Millward Brown, BMW Group has overtaken Toyota as the world’s most valuable automotive brand. Compared to 2009 ranking, BMW brand’s brand value declined 9 percent to just over $21.8 billion, according to the study. Toyota’s brand value dropped 27 percent to just under $21.8 billion due to the automaker’s massive recall campaign just a few months back. According to the same survey, Ford and Volkswagen AG improved their brand value. Ford boosted its brand value by 19 percent to $7 billion while Volkswagen increased its brand value by 20 percent to just under $7 billion. The VW-owned premium brand Audi, improved 2 percent to $3.6 billion. “Both carmakers are viewed as trustworthy brands with style, global distribution, German engineering and lower prices than prestige makes such as BMW and Mercedes,” Millward Brown said in a statement. BMW’s classic competitor Mercedes-Benz was ranked the world’s No. 4 most valuable brand according to the study, shy of the third-placed held by Honda. Mercedes saw its brand value decline 11 percent to $13.7 billion. Porsche’s brand value fell 31 percent to $12 billion. Worthy brands World’s most valuable car brands in $ billion; rank in top 100 1. BMW $21.82– (25) 2. Toyota $21.77 — (26) 3. Honda $14.30 — (46) 4. Mercedes $13.74 — (53) 5. Porsche $12.02 — (65) 6. Nissan $8.61 — (86) 7. Ford $7.04 — * 8. VW $6.99 – 9. Audi $3.62 – 10. Renault $3.26 –
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05-01-2010, 03:20 AM	#2
smack Lieutenant Colonel 34 Rep 1,569 Posts Drives: BMW's/Flex Polishers Join Date: Apr 2007 Location: Spangdahlem Germany iTrader: (0)	Fucken A right!!!!
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05-01-2010, 05:25 AM	#3
aniv Private First Class 19 Rep 113 Posts Drives: 2011 335d MSport Join Date: Apr 2010 Location: Round Rock,TX iTrader: (0)	Awesome!! Good for BMW.
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05-01-2010, 06:38 AM	#4
onefastman Major General 159 Rep 5,689 Posts Drives: 2009 135i 2011 e92m dct Join Date: Sep 2009 Location: Earth iTrader: (15)	Nice __________________ Legal Disclaimer: Anything I or anyone else says about my vehicle on this website(1addicts.com or any affiliated or nonaffiliated sites), pertaining to modifications, is only to gain acceptance from my/our peers, and does not actually represent anything actually existing on my car, and thus, cannot be held against me in any issues, i.e. warranty claims, that may arise.
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05-01-2010, 07:05 AM	#6
Saintor Banned 82 Rep 2,446 Posts Drives: E90 Join Date: Sep 2005 Location: MTL, Canada iTrader: (1)	I wouldn't give it too much credibility. One of the most important element to determine a company's value, are the average profits. S&P 500 company values are 21-22x the profits + potential. It is a simple math.... is BMW doing so much profit compared to Honda? I don't think so.
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05-01-2010, 07:08 AM	#7
John 070 Lieutenant General 1707 Rep 14,829 Posts Drives: 335i cpe Join Date: Oct 2006 Location: ZSP/ZPP/ZCW iTrader: (0)	Isn't Millward Brown an elementary school in NY? Just kidding, it's the old saying about Madison Ave. They could definitely put a positive spin on the N54 HPFP if paid enough. A part of BMW's success is in fact due to image. Just look at how difficult it is to get a new model when it first comes out (wait 8 wks. and only a couple thousand discount), then by the 3rd year after introduction the dealers' lots are filled with the said model and the discount is 5k + incentives AND financing.
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05-01-2010, 11:20 AM	#9
Jonny550 Brigadier General 245 Rep 4,936 Posts Drives: 2012 550i Xdrive Join Date: Feb 2009 Location: Jersey Shore iTrader: (14)	My brother was telling me something about this yesterday i guess his words were right. __________________ [SIGPIC][/SIGPIC] .
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05-01-2010, 02:24 PM	#11
Brey335i Banned 113 Rep 4,771 Posts Drives: e46 ///M3 Join Date: Oct 2009 Location: Austin, TX iTrader: (11)	Didn't see Lamborghini or Ferrari anywhere on that list.... BAM!!! This automatically means that 335i > 458 Italia
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05-01-2010, 08:19 PM	#20
fdriller9 Banned 255 Rep 7,089 Posts Drives: '06 AW 330xi Join Date: Mar 2009 Location: North Jersey/Philly/NYC iTrader: (4) Garage List 2006 330xi [6.44]	Hey Dan your avatar looks good. I wonder who did that for you. lol The color came out perfect.
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05-01-2010, 08:43 PM	#22
Verbiage Dismembered Member 3613 Rep 9,213 Posts Drives: F80 ZCP 6MT, R55 Clubman S 6MT Join Date: Jan 2010 Location: DMV iTrader: (6)	LOL. __________________ My delivery experience and beach photoshoot here.
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