New BMW for only $2,500

martieg · 12-12-2006, 11:04 PM

Ah, the 60's. I was born the same year this ad was being published!!

Check this vintage advertising for BMW's "2-door sedan".
It doesn't say there, but I'm sure it's the BMW 2002.

Other interesting things:
> They were focusing on the affordability of the car, power (105 HP) and the fuel economy.
> ED was available.
> BMW was spelled out (Bavarian Motor Works).
> Car and Driver was already a prestigious magazine.

bmwexecutive · 12-12-2006, 11:06 PM

Quote:

Originally Posted by lecatrache

Ah, the 60's. I was born the same year this ad was being published!!

Check this vintage advertising for BMW's "2-door sedan".
It doesn't say there, but I'm sure it's the BMW 2002.

Other interesting things:
> They were focusing on the affordability of the car, power (105 HP) and the fuel economy.
> ED was available.
> BMW was spelled out (Bavarian Motor Works).
> Car and Driver was already a prestigious magazine.

That's awesome. Thanks for posting this blast from the past. --- We need a section called that.

Look at how they talk about in the article about how $1,000 more is so ungodly much! Heh. Times change. That's for sure.

Backattack · 12-12-2006, 11:07 PM

What's that in today's dollars?

canucklion · 12-12-2006, 11:08 PM

that steering wheel looks HUGE

Chesmu · 12-12-2006, 11:10 PM

Quote:

Originally Posted by canucklion

that steering wheel looks HUGE

steering wheel's the same size.... car's a lot smaller...

martieg · 12-12-2006, 11:10 PM

Quote:

Originally Posted by Backattack

What's that in today's dollars?

Here are the results from measuringworth.com (2005 is the max year):

Quote:

In 2005, $2,500.00 from 1967 is worth:

$14,618.26 using the Consumer Price Index
$11,797.82 using the GDP deflator
$15,626.24 using the unskilled wage
$24,948.82 using the nominal GDP per capita
$37,400.31 using the relative share of GDP

Chesmu · 12-12-2006, 11:11 PM

That's a pretty good price. 10,000 less than what we're paying now.

Greeney · 12-12-2006, 11:12 PM

Quote:

Originally Posted by canucklion

that steering wheel looks HUGE

18"???

beauderek · 12-12-2006, 11:12 PM

Sign me up!

canucklion · 12-12-2006, 11:14 PM

haha, I guess you're right

Quote:

Originally Posted by Chesmu

steering wheel's the same size.... car's a lot smaller...

Visedar · 12-12-2006, 11:15 PM

Quote:

Originally Posted by canucklion

that steering wheel looks HUGE

...and thinner than my pinky

BenMW · 12-12-2006, 11:15 PM

love this old add thats for the post im gonna email so older guys this

GregL · 12-12-2006, 11:15 PM

I don't know about '67. But my '78 Benz which was $50,000 in '77 works out to about $190,000 when I calculated it 2 or 3 years back, probably more now.

NaViT · 12-12-2006, 11:16 PM

Quote:

Originally Posted by Visedar

...and thinner than my pinky

lol man what a classic...

RaptorKTM · 12-12-2006, 11:17 PM

i see a bunch of the 2002's in Socal

martieg · 12-12-2006, 11:17 PM

Here's another one:

younghov85 · 12-13-2006, 12:40 AM

Id buy one just for show!

sdiver68 · 12-13-2006, 12:50 PM

What I like about the ad is the English is about as refined as you'll find in a typical forum post. Short choppy sentences, run-ons, political incorrectness.

Nothing like today's overedited, polished, and group-tested then approved ad copy.

uhaulball · 12-13-2006, 01:06 PM

Quote:

Originally Posted by sdiver68

What I like about the ad is the English is about as refined as you'll find in a typical forum post. Short choppy sentences, run-ons, political incorrectness.

Nothing like today's overedited, polished, and group-tested then approved ad copy.

thats what i was thinking, sounds like a forum fan-boy talking

maq · 12-13-2006, 02:56 PM

Quote:

Originally Posted by lecatrache

It doesn't say there, but I'm sure it's the BMW 2002.

The car in the picture is NOT a 2002, it's a 1600.

Quote:

Originally Posted by lecatrache

Other interesting things:
> They were focusing on the affordability of the car, power (105 HP) and the fuel economy.
> ED was available.
> BMW was spelled out (Bavarian Motor Works).
> Car and Driver was already a prestigious magazine.

A few other things:

- It was compared to a Leica, another German engineering icon. Too bad today BMW is no longer Leica's equivalent in cars.
- It was sold through a third party importer - BMW North America had yet to be founded.

txusa03 · 12-13-2006, 03:06 PM

look like I might be able to fit 3 of them in my 2 cars garage.

obLu · 12-13-2006, 04:45 PM

Was it '67? I didn't see a date on the ad. I don't think $2500 wasn't exactly middle class money for a car in '67, like 40k is now.

My Mom likes to tell me over and over about her 67 Camaro RS that she bought with every conceivable option (she says right off the showroom floor like that's supposed to be something great ... just means you got taken) for $1250.

Sadly that car would now be worth 80+k as the stupid baby boomers keep spending way more money than they should for icons of their youth. Whereas a decent 1600 is worth a fraction of that.

12-12-2006, 11:04 PM	#1
martieg Texas 341 Rep 769 Posts Drives: 330i Black Sph PP/SP/NV/MTk Join Date: Mar 2006 Location: Texas iTrader: (0) Garage List 2006 330i [0.00]	New BMW for only $2,500 Ah, the 60's. I was born the same year this ad was being published!! Check this vintage advertising for BMW's "2-door sedan". It doesn't say there, but I'm sure it's the BMW 2002. Other interesting things: > They were focusing on the affordability of the car, power (105 HP) and the fuel economy. > ED was available. > BMW was spelled out (Bavarian Motor Works). > Car and Driver was already a prestigious magazine. Attached Images
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12-12-2006, 11:07 PM	#3
Backattack Private First Class 2 Rep 133 Posts Drives: 2007 335i Sedan (Dec 13th) Join Date: Apr 2006 Location: Corona, CA iTrader: (0) Garage List 2000 M5 [0.00]	What's that in today's dollars?
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12-12-2006, 11:08 PM	#4
canucklion pull my finger to get your kinder® surprise 152 Rep 10,455 Posts Drives: circles around you Join Date: Dec 2005 Location: Toronto, Canada iTrader: (9)	that steering wheel looks HUGE __________________
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12-12-2006, 11:11 PM	#7
Chesmu Brigadier General 96 Rep 3,011 Posts Drives: 2013 X6 Join Date: Dec 2005 Location: Phoenix,AZ iTrader: (2) Garage List 2006 330i [0.00] 2006 330i [0.00]	That's a pretty good price. 10,000 less than what we're paying now. __________________ "Teach the ignorant. Ignore the stupid."
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12-12-2006, 11:12 PM	#9
beauderek Client Advisor/Radio DJ 178 Rep 1,293 Posts Drives: 2006 bmw 330xi/2019 bmw 230i Join Date: Jan 2006 Location: Detroit iTrader: (5) Garage List 2006 330xi [0.00]	Sign me up! __________________ f22 230i delivered 12/27/18/Seaside Blue/Oyster Sensatec/Manual/Heated front seats, Track & Handling package/CF mirrors and rear spoiler/M Sport front bumper/Shadowline trim/M Performance shift knob/1 Series (f21) M Sport steering wheel
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12-12-2006, 11:15 PM	#12
BenMW Major 53 Rep 1,393 Posts Drives: e92 335i Join Date: Feb 2006 Location: Dallas + Chicago(Lake Forest) iTrader: (1) Garage List 2007 330i coupe [0.00] 2002 325ci [0.00]	love this old add thats for the post im gonna email so older guys this __________________ Retired: e46 cabrio, E36 Cabrio, 02' 525i, 325Ci 02' Style 189 335i sport Wheels for sale PM Me BIG CHANGES COMING SOON- Can anyone help me make a sig pic?
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12-12-2006, 11:15 PM	#13
GregL Brigadier General 105 Rep 3,618 Posts Drives: 2016 CLA45 AMG Join Date: Nov 2005 Location: GTA iTrader: (4)	I don't know about '67. But my '78 Benz which was $50,000 in '77 works out to about $190,000 when I calculated it 2 or 3 years back, probably more now. __________________ 2016 Mercedes-AMG CLA45 2013 Mercedes-Benz B250 - Gone 2010 Mercedes-Benz C350 4Matic - Gone 2006 BMW 330xi - Gone 2001 Infiniti QX4 - Gone
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12-12-2006, 11:17 PM	#15
RaptorKTM Colonel 250 Rep 2,366 Posts Drives: 1 M Coupe Join Date: Apr 2006 Location: San Diego iTrader: (1) Garage List 2011 BMW 1 M [0.00]	i see a bunch of the 2002's in Socal
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12-12-2006, 11:17 PM	#16
martieg Texas 341 Rep 769 Posts Drives: 330i Black Sph PP/SP/NV/MTk Join Date: Mar 2006 Location: Texas iTrader: (0) Garage List 2006 330i [0.00]	Here's another one: Attached Images
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12-13-2006, 12:40 AM	#17
younghov85 Captain 70 Rep 889 Posts Drives: 2006 E90 black 325 Join Date: Aug 2005 Location: Lanham, Maryland iTrader: (0)	Id buy one just for show!
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12-13-2006, 12:50 PM	#18
sdiver68 Expert Road Racer 60 Rep 1,329 Posts Drives: 07 335i e90, 09 335i e93 Join Date: Jul 2006 Location: St. Louis, MO iTrader: (3)	What I like about the ad is the English is about as refined as you'll find in a typical forum post. Short choppy sentences, run-ons, political incorrectness. Nothing like today's overedited, polished, and group-tested then approved ad copy.
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12-13-2006, 03:06 PM	#21
txusa03 Major General 595 Rep 6,563 Posts Drives: TS330iPPSP6MT Join Date: Jul 2005 Location: Planet Earth iTrader: (3)	look like I might be able to fit 3 of them in my 2 cars garage. __________________ under construction!
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12-13-2006, 04:45 PM	#22
obLu Major 57 Rep 1,159 Posts Drives: 330i 6MT ZSP Join Date: Jun 2005 Location: Kirkland, WA, USA iTrader: (1)	Was it '67? I didn't see a date on the ad. I don't think $2500 wasn't exactly middle class money for a car in '67, like 40k is now. My Mom likes to tell me over and over about her 67 Camaro RS that she bought with every conceivable option (she says right off the showroom floor like that's supposed to be something great ... just means you got taken) for $1250. Sadly that car would now be worth 80+k as the stupid baby boomers keep spending way more money than they should for icons of their youth. Whereas a decent 1600 is worth a fraction of that.
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