[Jason]

As reported on BIMMERPOST HOMEPAGE.


* 01.09.2010
* Press Release


Woodcliff Lake, NJ – August 1, 2010... The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 23,965 vehicles, a decrease of 1.6 percent from the 24,343 vehicles sold last year. Year-to-date, the BMW Group also reported a sales volume of 168,940 vehicles, up 5.6 percent from the 160,044 units sold last year.

“As predicted, we are seeing a slowdown in the market and do not expect the second half of the year to be as strong as the first half,” said Jim O’Donnell, President of BMW of North America, LLC. “Despite this, building momentum throughout the year and narrowing the gap with our competitors is still our plan. The new 5 Series is now part of our model lineup complementing the segment leading 7 Series, Z4 Roadster and 3 Series. We are also seeing continual growth in the SAV segment with the X5 and X6, as intended.”

BMW Brand Sales

Sales of BMW brand vehicles increased 1.6 percent for a total of 19,540 vehicles from the 19,232 units sold last year. Year-to-date, BMW sales were up 7.8 percent to 139,236 vehicles from the 129,176 units sold last year.

In August, the best performing vehicles included the 1 Series, up 52.5 percent to 1,394 units and the 7 Series, up 42 percent to 1,224 units. The X5 and X6 continue to perform very well with an increase of 21.4 percent and 34.4 percent, respectively.

BMW Pre-Owned Vehicles

Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) increased 3.2 percent to 14,266 vehicles from the 13,830 units sold last year. Year-to-date, used vehicle sales were up 5.5 percent to 113,061 vehicles from the 107,137 units sold last year.

MINI Brand Sales

MINI USA reported sales of 4,425 automobiles, a decrease of 13.4 percent from the 5,111 cars sold last year. Year-to-date, MINI USA also reported sales of 29,704 automobiles, a decrease of 3.8 percent from the 30,868 units sold last year. The drop in sales was again affected by the Cash for Clunkers program that took place in July and August of 2009 and boosted sales volume.

MINI sales will gain momentum as the year progresses due the updated 2011 model year vehicles arriving at dealerships in two weeks. Additionally, the brand is seeing significant customer interest in the Countryman as MINI dealers have just begun taking orders for the new model coming out in January 2011.

[numba1guju]

nice work bmw!...i see how the 3er percentage dropped which is odd but cant blame it due to all the new amazing cars bmw has...the 1er and z4 numbers are amazing

[nesrevival]

look at 6 series lol it's worse than z4

[uhn2000]

Thing that surprises me is how this years F10 is selling less then last years e60 which was a "recession" period. Maybe they had a lot of programs or something.

[kaphax]

Originally Posted by uhn2000

Thing that surprises me is how this years F10 is selling less then last years e60 which was a "recession" period. Maybe they had a lot of programs or something.

I'm a little surprised too about the august sales on the f10 to e60 but if you consider the YTD sales it makes perfect sense. For the first 6 months of this year not many e60 5s were sold because people were holding out for the f10. I'm sure once the uninformed upper-middle class see the f10 more on the roads sales will be up next year.

[uhn2000]

Duh.. just realized this is North America (ie USA only)... I was like WTF.. how did they only sell 200+ 6 series world wide?

[Oulixes]

It is nice to see that when the sun is shining people go and buy the Z4.

[F1 Fanatikko]

It looks like the 3 series is the bread and butter for bmw (usa)

[jmunro]

What I don't understand is how there were reports of the 5 Series on back order, but the sales numbers are down for August for the '10 vs '11 (new generation vs. the old generation). Strange or did I miss something?

I can see the 1 Series steadily increasing its sales over the next few years though.

[Cuz5150]

I cant believe how few of 1 series cars BMW has sold. Pound for pound, dollar for dollar, the 1er is a great car! Now if only BMW could convince 30yrs of 3 series owners to stop drinking the blue cool-aid and check out 1er

[TsunamiFury]

Originally Posted by Cuz5150

I cant believe how few of 1 series cars BMW has sold. Pound for pound, dollar for dollar, the 1er is a great car! Now if only BMW could convince 30yrs of 3 series owners to stop drinking the blue cool-aid and check out 1er

It's because of the price. The 1 is a great car of course but it doesn't look like a 'deal' when compared to the sedan 3 which offers far more utility.

[Whteverjklasdf]

i suspect the new 5er has certain production issue... delivery has slowed for what i can see after the initial batch.