Hyundai Sonata ad takes aim at 525i...

Year's_End · 04-19-2007, 05:44 PM

Wow, I just love this. imo it isn't the smartest move to place your product next to its competition when it looks like crap standing next to it.

Enjoy:

younghov85 · 04-19-2007, 05:48 PM

Hyundai is a good company, and I think they are really starting to make quality after quality automobiles, but they wont catch BMW, they are not even in the same leauge.

kingbriani · 04-19-2007, 08:12 PM

i think its pretty smart. people looking at sonata are not cross-shopping bmws. BUT, if you can make them think, "hey, i can get this sonata and itll be as good as a bmw" then you might make a sale

bavarian19 · 04-19-2007, 08:45 PM

It was like chevy comparing the Equinox to the RX330. pathetic

.

Wasnt Hyundai the one who also was claiming a few things over their 'large car' over the 760i? Something like more space than a 760i... ...smart move...

well, it would be a smart move if you knew that the 760i and the 745/750i are all the same size. But most of the people in the market for a hyundai dont have a clue about the 7 series

wuufer001 · 04-20-2007, 04:54 AM

gotta be joking

ALPINE6SPD · 04-20-2007, 04:30 PM

Quote:

Originally Posted by bavarian19

It was like chevy comparing the Equinox to the RX330. pathetic

.

Wasnt Hyundai the one who also was claiming a few things over their 'large car' over the 760i? Something like more space than a 760i... ...smart move...

well, it would be a smart move if you knew that the 760i and the 745/750i are all the same size. But most of the people in the market for a hyundai dont have a clue about the 7 series

this is worse. An rx300i is a highlander. This one makes no sense espically since the 525 is no longer being made.

Louie A · 04-21-2007, 11:16 PM

Quote:

Originally Posted by kingbriani

i think its pretty smart. people looking at sonata are not cross-shopping bmws. BUT, if you can make them think, "hey, i can get this sonata and itll be as good as a bmw" then you might make a sale

+1

Zeiss · 04-21-2007, 11:19 PM

There is also a passat ad mocking a 5 series

BMW F22 · 04-21-2007, 11:26 PM

Quote:

Originally Posted by kingbriani

i think its pretty smart. people looking at sonata are not cross-shopping bmws. BUT, if you can make them think, "hey, i can get this sonata and itll be as good as a bmw" then you might make a sale

+1

It's all about marketing. They're trying to appeal to buyers who are value conscious thus lining it up with the 525 is pretty smart. It's like "hey look! we have all the features that the 525 has and more. Our car also costs $20k less!" Smart move IMO.

ChineseGuy · 04-21-2007, 11:53 PM

To sum this thing up.....

The ad basically tries to make stupid people that know NOTHING about cars want to buy a Hyundai.....and for smart people to get a good laugh after a hard day of work....

E90330iS · 04-22-2007, 05:55 AM

Quote:

Originally Posted by ChineseGuy

To sum this thing up.....

The ad basically tries to make stupid people that know NOTHING about cars want to buy a Hyundai.....and for smart people to get a good laugh after a hard day of work....

That is pretty much it! I love how BMW is compared by cars in its league and not its league, it shows that BMW is the Benchmark for 3, 5, and 7 Series!

nine49kid · 04-22-2007, 07:50 AM

didnt dae woo try to compare or say it was better than a bmw and basically went bankrupt because of their ad campaign?

Inkidoo · 04-22-2007, 02:14 PM

Allright, I am selling my BMW and buying a Sonata. That's it, the best deal in the world. By any chance... can I get it in Walmart too? oh, and please, next day shipping.

ALPINE6SPD · 04-22-2007, 10:35 PM

Quote:

Originally Posted by Inkidoo

Allright, I am selling my BMW and buying a Sonata. That's it, the best deal in the world. By any chance... can I get it in Walmart too? oh, and please, next day shipping.

Year's_End · 04-23-2007, 01:47 AM

Now here's one that makes more sense:

Hyundai Limited vs. Lexus LS460

Still don't like Hyundai's styling though...too granny looking.

Year's_End · 04-23-2007, 01:48 AM

And...Hyundai Santa Fe vs. Land Rover LR3

lol cupholders.

Year's_End · 04-23-2007, 01:48 AM

woops link

spacedogg · 04-23-2007, 02:43 AM

next thing you will see is Nike puting out an ad...comparing their brand of sneakers and saying how much better to walk than driving a Hyundai Sonata...cheaper, eco-friendly and more fuel efficient.

i hate people who compare apples to oranges.

JockmyStylez · 04-23-2007, 03:39 AM

oh yes time to buy a sonata, this sold me............

SpecC · 04-23-2007, 03:56 AM

they're targetting the uneducated about cars and the lazy. Think about it! If they say all those things and then get you to go test drive one, you'd be thinking, I feel like crap driving this cheap piece of shit. BUT i'm here already so i might as well

vAnt826 · 04-23-2007, 05:33 AM

LOL

Next ad...

The Ferrari F430 and the Hyundai Tiburon SE.

The Ferrari has a six speed transmission, so does the Tiburon.

The Ferrari also has a cross-drilled rotor with red calipers, so does the Tiburon.

The Tiburon has a rear high spoiler, the Ferrari does not.

At $200k, it's just smart.

DFW_M · 04-23-2007, 06:55 AM

Quote:

Originally Posted by nine49kid

didnt dae woo try to compare or say it was better than a bmw and basically went bankrupt because of their ad campaign?

I think they went bankrupt because of other things...nothing to do with that ad...
Also, Hyundai is one of the smartest companies out there. <10 years ago, they had a crappy Excel, and Pony, look at them now.
Another smart thing is that they won the China Cab (at least Beijing) business over the VW that is made in China!!! And Beijing is probably the city with the largest number of taxis. 3 years (or less) ago, it was all VW on the streets, now it is Hyundai Elantra for the Olympics...

Of course, you cannot compare Sonata and 5er, or Azera to the LS, but all their ads say is that people that cannot afford the luxury can feel good about their choice...

04-19-2007, 05:44 PM	#1
Year's_End Lieutenant General 1246 Rep 12,446 Posts Drives: 2020 Shelby GT350 Join Date: Feb 2007 Location: FL iTrader: (0)	Hyundai Sonata ad takes aim at 525i... Wow, I just love this. imo it isn't the smartest move to place your product next to its competition when it looks like crap standing next to it. Enjoy:
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04-19-2007, 05:48 PM	#2
younghov85 Captain 70 Rep 889 Posts Drives: 2006 E90 black 325 Join Date: Aug 2005 Location: Lanham, Maryland iTrader: (0)	Hyundai is a good company, and I think they are really starting to make quality after quality automobiles, but they wont catch BMW, they are not even in the same leauge.
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04-19-2007, 08:12 PM	#3
kingbriani Private First Class 25 Rep 122 Posts Drives: '07 Honda S2000 Join Date: Aug 2006 Location: NC iTrader: (0)	i think its pretty smart. people looking at sonata are not cross-shopping bmws. BUT, if you can make them think, "hey, i can get this sonata and itll be as good as a bmw" then you might make a sale __________________ __________________________________________________ Future ED Car: E92 335i Montego Blue w/ Black leatherette and Grey Poplar Sport Package, Navigation, Bluetooth, Sunshade, Heated Seats, 6 mt BBS RG-Rs
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04-19-2007, 08:45 PM	#4
bavarian19 General 556 Rep 18,849 Posts Drives: Car Join Date: Mar 2005 Location: VA iTrader: (23)	It was like chevy comparing the Equinox to the RX330. pathetic . Wasnt Hyundai the one who also was claiming a few things over their 'large car' over the 760i? Something like more space than a 760i... ...smart move... well, it would be a smart move if you knew that the 760i and the 745/750i are all the same size. But most of the people in the market for a hyundai dont have a clue about the 7 series
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04-20-2007, 04:54 AM	#5
wuufer001 Colonel 407 Rep 2,348 Posts Drives: 2006 E90 M/T Join Date: Mar 2006 Location: DFW, TX//Taiwan//South Africa iTrader: (5) Garage List 2006 325i [9.34]	gotta be joking __________________
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04-21-2007, 11:19 PM	#8
Zeiss Lieutenant Colonel 358 Rep 1,864 Posts Drives: Bicycle Join Date: Jan 2007 Location: Vancouver iTrader: (0)	There is also a passat ad mocking a 5 series
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04-21-2007, 11:53 PM	#10
ChineseGuy QuickShifter 145 Rep 1,499 Posts Drives: Black E90 Join Date: Nov 2005 Location: North Pole iTrader: (2)	To sum this thing up..... The ad basically tries to make stupid people that know NOTHING about cars want to buy a Hyundai.....and for smart people to get a good laugh after a hard day of work....
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04-22-2007, 07:50 AM	#12
nine49kid New Member 0 Rep 24 Posts Drives: BMW Join Date: Apr 2007 Location: USA iTrader: (0)	didnt dae woo try to compare or say it was better than a bmw and basically went bankrupt because of their ad campaign?
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04-22-2007, 02:14 PM	#13
Inkidoo First Lieutenant 13 Rep 336 Posts Drives: 335i Sedan Join Date: Mar 2007 Location: Petare iTrader: (0)	Allright, I am selling my BMW and buying a Sonata. That's it, the best deal in the world. By any chance... can I get it in Walmart too? oh, and please, next day shipping. __________________ Inkidoo \|\| 335i Sedan \|\| Montego Blue \|\| Black Leather \|\| Aluminum Trim \|\| Sport Package \|\| STEPTRONIC \|\| Paddle Shifters \|\| BWM Assist/Bluetooth \|\| Park Distance Control \|\| Comfort Access \|\| Navigation System \|\| Satellite Radio \|\|
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04-23-2007, 01:47 AM	#15
Year's_End Lieutenant General 1246 Rep 12,446 Posts Drives: 2020 Shelby GT350 Join Date: Feb 2007 Location: FL iTrader: (0)	Now here's one that makes more sense: Hyundai Limited vs. Lexus LS460 Still don't like Hyundai's styling though...too granny looking.
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04-23-2007, 01:48 AM	#16
Year's_End Lieutenant General 1246 Rep 12,446 Posts Drives: 2020 Shelby GT350 Join Date: Feb 2007 Location: FL iTrader: (0)	And...Hyundai Santa Fe vs. Land Rover LR3 lol cupholders.
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04-23-2007, 02:43 AM	#18
spacedogg Colonel 205 Rep 2,816 Posts Drives: Debadged Join Date: Aug 2006 Location: Vancouver, BC iTrader: (0)	next thing you will see is Nike puting out an ad...comparing their brand of sneakers and saying how much better to walk than driving a Hyundai Sonata...cheaper, eco-friendly and more fuel efficient. i hate people who compare apples to oranges.
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04-23-2007, 03:39 AM	#19
JockmyStylez Enlisted Member 4 Rep 38 Posts Drives: e90 Join Date: Apr 2007 Location: US iTrader: (0)	oh yes time to buy a sonata, this sold me............
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04-23-2007, 03:56 AM	#20
SpecC Completely obsessed with detailing 305 Rep 15,441 Posts Drives: E90 SG 330i, white Scion tC Join Date: Nov 2006 Location: San Francisco and Davis iTrader: (4)	they're targetting the uneducated about cars and the lazy. Think about it! If they say all those things and then get you to go test drive one, you'd be thinking, I feel like crap driving this cheap piece of shit. BUT i'm here already so i might as well
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04-23-2007, 05:33 AM	#21
vAnt826 Major 65 Rep 1,417 Posts Drives: E92 M3 Join Date: Nov 2006 Location: Seattle iTrader: (3)	LOL Next ad... The Ferrari F430 and the Hyundai Tiburon SE. The Ferrari has a six speed transmission, so does the Tiburon. The Ferrari also has a cross-drilled rotor with red calipers, so does the Tiburon. The Tiburon has a rear high spoiler, the Ferrari does not. At $200k, it's just smart.
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