I've noticed that there are very limited resources available (as of now) when it comes to BMW's new color: Blue Bay Lagoon Metallic
I work for BMW and I recently had the opportunity to see this color up close and personal and so I decided to take some good high quality photos and post them here for those who are interested in this color!
Also, my first car was a 2015 BMW X1 - sDrive28i and the car I had after my lease was a 2018 BMW X1 - sDrive28i. That said, I will also include a few things that I think that people should be aware of when it comes to the 2023 BMW X1.
WARNING/DISCLAIMER - Blue Bay Lagoon Metallic
* Please note that this color is NOT photo/camera - friendly (i.e., There is a difference when viewing the color in-person vs viewing the color in a photo). That said, YOU NEED to view this color in person as it is definitely a wild color lol.
* NONE of the pictures posted below have been edited and all were taken via iPhone.
* Blue Bay Lagoon Metallic looks very similar to Snapper Rocks Blue Metallic, Atlantis Blue Metallic, and Long Beach Blue Metallic and so you can reference those colors if you like.
*NOTE: Being that Blue is my favorite color and both my X1's were Blue in color, I am biased and if I were to order an X1, it would be in this color haha.
Blue Bay Lagoon Metallic - Pictures
*NOTE: I apologize in advance if the orientation of the photos are not aligned.
A few things that I believe potential customers (especially those new to the BMW brand) should be aware of when thinking of purchasing a 2023 BMW X1.
*NOTE: All of this is based on the North American Region!
I am just going to list what I think is important and will be numbered based on importance!
1. The ONE THING that will PREVENT me from buying/leasing this car is the fact that there is NO iDrive controller/knob available for the iDrive (Navi) Screen. In other words, it is touch screen ONLY!!!
- This is mainly targeted for current BMW drivers who are used to using the knob/controller to navigate the screen. I constantly find myself having to take my eyes off of the road to navigate around, but I feel I was able to use my prereferral vision when navigating the screen with the knob.
- The screen is relatively SMALL and there is no option for a bigger screen.
- Also, BMW is trending towards having less physical buttons and so you will have to use the Navi Screen to adjust things like the climate control.
2. In my opinion - BMW's STOCK SOUND SYSTEM sounds TERRIBLE!!! I would encourage you to test the sound system WHILE DRIVING, but I think Harman/Kardon Surround Sound is a MUST for my X1.
- And yes it is SURROUND SOUND
- You also get special speakers that illuminate as well!
3. The Ambient Lighting WILL change colors when switching between driving modes - rather you like it or not.
- Example: The ambient lighting, regardless of color, will turn Blue/Green when driving in Eco Mode or Dark Red/Dark Blue when driving in Sport mode.
- I think that this is INCREDIBLY DUMB and I am sure they will have a software update available soon... like BRO - I just want my Ambient Lighting to stay ONE color and that's it.
4. Unlike other BMW models, you CANNOT get a Trailer Hitch with the M-sport package.
5. Heated Seats/Steering Wheel is NOT included in the Convenience or Premium Package and so if this is important to you, make sure you select this option!!
6. The X1 can get pricey real fast and you can easily find yourself in the middle to upper 40K range, which will put you in X3 territory.
That said, I think BMW did a D*MN GOOD JOB with the 2023 X1! The F48 model, in my opinion, was an absolute JOKE and so BMW did a good job maturing the X1! Despite being a small car in size, you do have a relatively high seating position!
The X1 will always have a special place in my heart, being that we have history together! I am sure the things I mentioned above will be worked out as the X1 matures in it's life cycle. I also give BMW grace, being that 2023 was a BIG YEAR for them with the new 7 series model (and yes the stupid ambient lighting will change color based on driving mode in the new 7 as well - smh)
Anyways,
I hope this helps everyone and please feel free to add more pics or other resources to this thread!
Stay safe y'all

