[snareman]

Interesting article. Dukec doesn't seem to care what we think. We know a lot of people hate the car and have had brutal criticism for it, but we're pushing forward with it.

BMW design bosses aware of “brutal” criticism but will continue to make cars stand out
https://www.autoexpress.co.uk/news/3...pite-criticism

[thebmw]

Originally Posted by stein_325i

I personally loved this post, not only because I agree with your opinion, but also because of how hilarious it was. I will forever refer to them as Karen Dukec and Van Hooy Lewis and the News now.

Thank you. I was hoping that it would bring a smile to someone!

[KoenG]

Originally Posted by snareman

Dukec is seems to be like Steve Jobs. We don't care what our customers like. We will tell them what they like and they will like it.

Or, when they contest the design direction we're going, they're no real fans of BMW. And we're happy that we revealed their betrayal.

[snareman]

Originally Posted by snareman

Dukec is seems to be like Steve Jobs. We don't care what our customers like. We will tell them what they like and they will like it.

And... "I don't care that I came from Citroen to BMW and designed a car that pissed off a huge portion of their customer base. They will learn to like it." (that's be putting words in his mouth, but seems to be essentially what he's saying)

Sadly, I have no other choice but to learn to like it and have one on order.

[snareman]

And here's a good one. Direct quote from Dukec:

“Not all our products get the same critics,” Dukec said. “You can see that on something as polarising like the kidneys on the 4 Series, 20 per cent of people are liking it. That fits to the type of customers we are targeting."

Glad they are aiming high at 20%.

[KoenG]

Originally Posted by snareman

And here's a good one. Direct quote from Dukec:

“Not all our products get the same critics,” Dukec said. “You can see that on something as polarising like the kidneys on the 4 Series, 20 per cent of people are liking it. That fits to the type of customers we are targeting."

Glad they are aiming high at 20%.

That qoute is also my personal favorite! But it reveals how ignorant those guys really are and how less they care.

But like many asked already here: how come that the board approved this all together? Is this the local retards club of Munich having an excursion day out at BMW headquarters and they mixed up the meeting minutes somehow?

[KoenG]

Originally Posted by snareman

Interesting article. Dukec doesn't seem to care what we think. We know a lot of people hate the car and have had brutal criticism for it, but we're pushing forward with it.

BMW design bosses aware of “brutal” criticism but will continue to make cars stand out
https://www.autoexpress.co.uk/news/3...pite-criticism

This is even worse than the Topgear article!

“I never go to clinics because comments can be brutal and not enjoyable. I wait for the final global evaluation on feedback - and we do it with social media. We look and analyse the data, where does it come from? Is it loved? Which market did it come from? Social media is analysed as well, but we don't know if there are real customers behind those comments but we know they are real voices so we listen.”

So they don't even do clinics. I wondered how it was possible that they have missed this in the process, it's just because they don't capture any criticism until it is revealed! What a bunch of idiots! The disaster becomes even more confronting now!

And when it's revealed, they have somekind of personal bias in accepting feedback or not, since "nobody knows whether it's a real customer". No doubt they have been ignoring the criticism and putting it in the 'no real customer' group and ditched it all together.

[snareman]

Originally Posted by KoenG

This is even worse than the Topgear article!

“I never go to clinics because comments can be brutal and not enjoyable. I wait for the final global evaluation on feedback - and we do it with social media. We look and analyse the data, where does it come from? Is it loved? Which market did it come from? Social media is analysed as well, but we don't know if there are real customers behind those comments but we know they are real voices so we listen.”

So they don't even do clinics. I wondered how it was possible that they have missed this in the process, it's just because they don't capture any criticism until it is revealed! What a bunch of idiots! The disaster becomes even more confronting now!

Yup. It's a wonder they would even let the fact that they have these types of thoughts out in to the public.

[stein_325i]

Additional quote by Dukec from Auto Express:

Originally Posted by Auto Express

“Social media, we love and hate it for the same reasons, because it’s instant and fast, but it can be brutal,” Adrian van Hooydonk, BMW’s senior vice president of design explained. “We deal with it in the same way as customer clinics - we have them built into the design process.

“I never go to clinics because comments can be brutal and not enjoyable. I wait for the final global evaluation on feedback - and we do it with social media. We look and analyse the data, where does it come from? Is it loved? Which market did it come from? Social media is analysed as well, but we don't know if there are real customers behind those comments but we know they are real voices so we listen.”

[KoenG]

Originally Posted by snareman

Yup. It's a wonder they would even let the fact that they have these types of thoughts out in to the public.

Indeed, I would never be allowed to tell this kind of customer compromising nonsense in an official/announced interview as a representative for my employer. BMW is totally on a free drift... again, like they were with Bangle back then also.

Don't know whether you've seen drafts of new 7 and X series... I hope it will not become reality, since we'll be debating about a new level of despair soon.

[clutchdj]

Originally Posted by KaptainKloss

The only problem is that this time around they're marketing to the most financially screwed, morally bankrupt group of people, millennials. And I know because I am one.

Maybe not as morally bankrupt as boomers.

Good luck with those sales.

The target market is Chinese mainland.

[EXE46]

Classic wanker that Dukec guy, we should all boycott, this guy needs to get canned.

[snareman]

Originally Posted by EXE46

Classic wanker that Dukec guy, we should all boycott, this guy's needs to get canned.

I put that in every survey BMW sends me. But they apparently know the surveys are "brutal" but don't really care.

[thebmw]

Originally Posted by stein_325i

Additional quote by Dukec from Auto Express:

“Social media, we love and hate it for the same reasons, because it’s instant and fast, but it can be brutal,” Adrian van Hooydonk, BMW’s senior vice president of design explained. “We deal with it in the same way as customer clinics - we have them built into the design process.

“I never go to clinics because comments can be brutal and not enjoyable. I wait for the final global evaluation on feedback - and we do it with social media. We look and analyse the data, where does it come from? Is it loved? Which market did it come from? Social media is analysed as well, but we don't know if there are real customers behind those comments but we know they are real voices so we listen.”

They are contradicting each other, insulting their customers, and making no sense all at the same time...kind of like their new design language. Elitist Karen's they are indeed.

[roastbeef]

they can't be happy with this much criticism. they're just trying to roll with it like they intended it to be garbage.

[scoale]

The goal is to design something that is going to be well received now, and will stand the test of time in the future. BMW's current design leadership are outright acknowledging that they didn't aim that high. In my view, the E46, E39, and E92 really hit that mark. All were departures from previous design but looked good at debut AND still look good today.

The E60 was not well received at debut, but grew on some (myself included) and sold well. An E60 like success is the best BMW can hope for with the 440 and M3/4.

[Benjamin]

When I first saw the front end I could hardly believe they did that. Its growing on me but I have yet to see one in person. Might end up with a Cadillac CT5 V

[zamboni]

Originally Posted by KoenG

Yeah, nevertheless flabbergasted that they still believe that they nailed the split with the 80/20% (non)acceptance and that it exactly matches the borders of the fanbase. I already understood that those guys are arrogant, but this is really another level. Never seen this before in my entire live. They keep telling us who is the real fan and who's not.

Dukec previous post was Citroën and they promoted him to head of design BMW gotta be joking, I wished BMW would still have Kareem and Biermann around.

[to_riffic]

The G8x series is going to be acknowledged for it's tech and that S58 engine, but it isn't going to be sitting at the dinner table with an E30, , E36, E46, or E92.

[LOW4LYF]

Originally Posted by thebmw

"We have, I think, fans rather than customers,"
Adrian van Hooydonk is not too smart. Customers are fans, fans are customers. Piss either of them off... Looks like he lives in a nice little bubble in Munich.

BMW's design boss Domagoj Dukec is acutely aware of the noise surrounding the company's creations. "I'm reading social media and press, and I can see that some people are wondering where BMW is heading, but I can assure you that we have a clear vision about where we're going. We all love the brand."
Dukec is a liar. He stated before that he is consciously doing away with tradition and BMW design cues. That is not someone who loves the brand. That is someone who thinks the brand's traditions are crap. He wants to blow them all up and come up with designs that make absolutely no sense, simply to give the middle finger to traditional BMW design. Don't believe me? Ask Frank Stephenson, the former head of BMW design and the designer of some of the most classic cars in automotive history.

"Not really," he tells Top Gear. "I've been in this business for over 20 years. You know how it is in design - everybody has an opinion. That's normal. If you want to create something that stands out, it must be distinguished and it has to be different."
Ducek is an idiot if he really thinks this. Virtually everyone and every journalist and every designer that has the balls to speak up has categorically panned the new 4 and the iX. That has literally never happened before to that extent with BMW (even when Bangle was there). Reason? The designs are non-symmetrical, non-congruent, lack cohesiveness, and lack an underlying theme. That is not progress at all. That is kindergarten scrapbook design.

OK. But is he absolutely adamant that they're plotting the right course? "You can create something beautiful, and we also have cars which are just pretty. But there are some customers that, if you want to reach them, you have to stand out. You have to create something that is not in-line; maybe not like an everyday car or an everyday product, but that's exactly the reason."
Are you kidding me? The 4 is beautiful? Man, his wife must look like an f'ing beaver. And not the beaver that's desirable! Now he says that the new 4 and iX are not an everyday car? Seriously, is this guy on drugs or really that stupid and arrogant (or both)?

He points to BMW's heritage – recent heritage – and the Bangle-era BMWs which were "so criticised" at the time, now being looked back on with fondness, like the E60 5 Series. "That was breaking with everything so far [up to that point]," Dukec tells us.
Dukec still doesn't get it. Bangle was criticized for being different. Dukec is criticized because he has made the 4 look like as schizophrenic as a Picasso. There are all types of shapes and sizes that don't line up or match. Dukec may literally be the male reincarnation of "Karen". So detached from reality and blames the customer for their "opinion".

"Now, this is a special time. It is different and distinguished [the new cars], I think this is something we are used to. It is not our goal to please everyone in the world. You can't make a design which pleases everyone. But you have to please your customers," he adds.
Ok Karen. Piss off everyone and blame it on them. Karen Dukec...

"Not all our products get the same critics," Dukec said. "You can see that on something as polarising like the kidneys on the 4 Series, 20 per cent of people are liking it. That fits to the type of customers we are targeting.
Hilarious. He literally said 80% of people hate his design and he is proud of it. He is a total KAREN! The last 4 series was probably loved by 80%+. I don't know a single person that did not like the E92 and that was "different" at the time!

"It's impossible to create something where everybody will cheer and say 'this is the most beautiful car in the world'," Dukec said. (To which we say 'E38 7 Series'. Wonder where the group called 'nostalgic curmudgeons with no money' fits into BMW's fan base?)
OMG, this guy is a designer? There are many cars that have been universally loved. He is such a shi*ty designer that he thinks that everyone hates all designs. No, they hate your designs, Karen Dukec.

Van Hooydonk had more to say. "It's really fantastic [if you have fans]. It means you have people that not just buy your products, but love what you do. Of course, if they love what you do, the minute you change it, they might have an issue with it.
No Van Hooy Lewis and the News, they have issues with cars that look like beavers having an orgasm.

And you are who?

[ItsABlueG82]

I guess I'm in the 20% cause I love the new grill. Happy BMW did it...! Can't wait to get my M4 in March :-)

[thebmw]

Originally Posted by LOW4LYF

And you are who?

I'm just someone who doesn't have a beaver or Karen fetish. And by beaver, I'm referring to the face of a beaver and not any other connotations.